Empowering knowledge employees in an increasingly

digital world.


In years past, many organisations would operate on a ‘one size fits all’ approach to their device selection. From an efficiency and support perspective, it made sense. However, the world was also a lot more predictable and unilateral then as well.

The explosion of mobile devices, the cloud, service apps and the internet of things, coupled with employees’ desire for an increasingly flexible style of work has rendered that approach outdated and unimaginative. 

There is no longer one size fits all approach to device selection. Employees dislike it, and it’s ultimately ineffective in increasing productivity across the modern organisation.

To succeed in an increasingly competitive and volatile digital economy, it’s integral that you match the right devices to the right roles. And that means identifying certain ‘device persona’ across your workforce.

There are several questions you can ask which will help define an employee’s device persona.

In years past, many organisations would operate on a ‘one size fits all’ approach to their device selection. From an efficiency and support perspective, it made sense. However, the world was also a lot more predictable and unilateral then as well.

The explosion of mobile devices, the cloud, service apps and the internet of things, coupled with employees’ desire for an increasingly flexible style of work has rendered that approach outdated and unimaginative. 

There is no longer one size fits all approach to device selection. Employees dislike it, and it’s ultimately ineffective in increasing productivity across the modern organisation.

To succeed in an increasingly competitive and volatile digital economy, it’s integral that you match the right devices to the right roles. And that means identifying certain ‘device persona’ across your workforce.

There are several questions you can ask which will help define an employee’s device persona.

What department do they work in?
How do they like to work?
Where do they work most of the time?
Are they client-facing?
What is their level of seniority?

How in-depth you choose to go on these questions will depend on your industry and size. Once you’ve identified your key persona’s, you can then liaise with your IT team or partner to identify the best device to suit each persona.

Empower your staff.

To help with your own internal assessments, the team at MicrotechDPS recently analysed a number of device persona’s that commonly exist across most organisations, regardless of size or industry.

  • Back-Office – Data-Intensive Staff

    Empowering knowledge employees in an increasingly digital world

    Data analysts and administrators, supply chain officers, factory managers, and more fall under the banner of a back-office employee. These employees tend to spend a lot of their time occupied with large data sets in spreadsheets and numerous critical SaaS platforms. Because of this, they require devices with a sizable amount of computational power and storage to handle the large data sets without delay or downtime to production. On the other hand, back-office staff are not typically the most mobile of employees, so they can accommodate a larger physical device than some of their more airport hopping colleagues.

    The HP EliteBook 830 G7 powered by a 10th Gen Intel® Core™ i7 processor is perfect for your back-office workhorses. Security features that enable work with peace of mind and the power to handle multiple large data sets at the same time.

    If you would like to discuss your organisation’s device and persona strategy to better empower your staff, please don’t hesitate to reach out via our Contact Us form or give us a call on 1300 033 228.

  • Office Navigator – Administration Staff

    EMPOWERING KNOWLEDGE EMPLOYEES IN AN INCREASINGLY DIGITAL WORLD

    Consider your office navigators to be those that keep things in order. Receptionists, office managers, operations executives, and interns. Their tasks from day to day can vary greatly, with many different touch points throughout the organisation. Because of this, their devices need to be more tailored to collaboration, and light enough to carry around from meeting to meeting. At the same time though, as they occupy more entry-level positions, the devices must also be cost effective.

    The HP ProBook 450 G7 powered by the latest 10th Gen quad-core Intel® Core™ processor fits the office navigators needs. Powerful performance with automatic security solutions and essential commercial features that facilitate collaboration at an affordable price.

    If you would like to discuss your organisation’s device and persona strategy to better empower your staff, please don’t hesitate to reach out via our Contact Us form or give us a call on 1300 033 228.

  • Frontline – Mobile Managers

    EMPOWERING KNOWLEDGE EMPLOYEES IN AN INCREASINGLY DIGITAL WORLD

    These are the quintessential on-the-go managers and executives. In many ways, they’re the face of the organisation, client facing with a strong need for devices that are both powerful and mobile, but also stylish and secure. Online collaboration is a must for these frontline staff, so a secure webcam is important, as is the ability to connect to a network quickly and securely for conference calls.

    The HP Elite Dragonfly powered by an 8th Gen Intel® Core™ i7 processor gives a new level of freedom to those on-the-go. It features a stunning dragonfly blue finish, an optional 1000-nit ultrabright display, and advanced security to help keep your frontline staff safe and productive wherever they may be.

    If you would like to discuss your organisation’s device and persona strategy to better empower your staff, please don’t hesitate to reach out via our Contact Us form or give us a call on 1300 033 228.

  • Power User – Creative and Design Staff

    EMPOWERING KNOWLEDGE EMPLOYEES IN AN INCREASINGLY DIGITAL WORLD

    The power user requires exactly that – power. Consider these your graphic designers, your architects, engineers, and employees of that ilk. These users need to leverage the highest amounts of compute a device can provide so they can seamlessly run their Adobe and AutoCad apps. Creative is their name, and rendering is their game. At the same time, the world has changed in 2020 and the ability to work from anywhere, at anytime is now invaluable. Mobility must not be compromised.

    The HP ZBook Firefly 14 G7 powered by a 10th Gen Intel® Core™ i7 processor delivers true mobility for power users that also need to open and run large files and apps simultaneously for speedy multitasking and productivity.

    If you would like to discuss your organisation’s device and persona strategy to better empower your staff, please don’t hesitate to reach out via our Contact Us form or give us a call on 1300 033 228.

Choose the right device.

To succeed in an increasingly competitive and volatile digital economy, it’s integral that you match the right devices to the right roles.

Back-Office - HP EliteBook 830 G7

Office Navigator - HP ProBook 450 G7

Frontline - HP Elite Dragonfly

Power User - HP ZBook Firefly 14 G7

Embrace the Digital Workplace with MicrotechDPS

We can help transition your Workplace through the changing technology landscape, to leverage cutting edge devices to the greatest benefit.


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